Our Focus

Our Focus

Every child should reap the benefits of lifestyle that’s active, healthy and fun. That’s why Project Play WNY is working collectively across our communities to help give child that opportunity through sports.


Project Play was born out of State of Play, an extensive regional research initiative set in motion by the Ralph C. Wilson, Jr. Foundation. From the State of Play report, we gained insight into our children, their activity levels—and how we can make a difference for them.

1 hour

CDC recommended daily activity level


Youth reaching recommended daily activity level


Average number of sports youth play per year

Raising the number of children who stay active into adulthood to 25% would result in:


Fewer overweight and obese youth

$262 million

Saved in medical costs and productivity losses in our region

For Families

All families want the best for their kids. We hope the following resources and events can help to guide you on a path toward the opportunities and information you need to get and keep your child playing!


For Coaches

As a volunteer or professional coach, you are always on the run from one practice or game to the next, but these resources can help you up your game on your time and from your own home or office.


For Youth Sports Organizations

As our initiative gains momentum, community and youth sports organizations will play a vital role in inspiring our children with the power of play. Explore Project Play: Western New York's resources to create more opportunities for play in your youth programs.


Questions? Concerns? Ideas?

We want to hear from you. Email us at projectplaywny@cfgb.org or call us at 716-852-2857 ext. 222.